BOPIS with Intelligent Lockers
January 15 2025BOPIS (Buy Online, Pick Up In Store), also known as Click & Collect, has ceased to be a novelty to become a strategic pillar of modern retail. And when combined with intelligent lockers (smart lockers or automated lockers), the benefits for business and customer multiply.
In the US and Europe, BOPIS with lockers already represents between 10% and 15% of online sales, and in seasonal peaks like Christmas it has reached nearly 40% of orders. The "Out of Home" (OOH) model, which includes lockers and pickup points, is growing rapidly and consolidates as the preferred option for millions of consumers.
Why is BOPIS with Lockers Unstoppable?
Shopping habits have changed. Today's consumer values speed, convenience, control and flexibility. And the retailer needs to reduce logistics costs, gain efficiency and generate more sales.
Benefits for the retailer:
1. Last mile savings: fewer failed deliveries and lower cost per order.
2. Additional sales: studies indicate that between 70% and 85% of customers who pick up in store buy something else.
3. Greater capacity in peaks: ideal for seasons like Black Friday or Christmas.
4. Loyalty: a fast and frictionless experience generates recurring customers.
Benefits for the consumer:
1. Pick up when and where they want, even 24/7 if the locker is outside.
2. No queues or waiting: opening with code or QR in seconds.
3. Immediate availability or in a few hours.
4. Greater security and privacy in delivery.
Success Cases in Latin America:
1. Grupo Éxito (Colombia): 14 stores with lockers for intelligent delivery of non-perishable products.
2. Falabella (Colombia): 24 stores with lockers and a total capacity of 1,300 daily deliveries, with expansion plans.
3. Olímpica (Colombia): pilot in 4 stores (Bogotá, Cartagena, Barranquilla and Santa Marta) for non-perishable purchases.
4. Frisby (Colombia): 5 points of sale with lockers for app orders, allowing instant pickup of hot orders.
5. Marathon (Ecuador): integration of lockers for online purchases with in-store pickup and third-party authorization.
6. Farmacias Guadalajara (Mexico): "Smart & Collect" service to pick up online purchases without queues.
Global Success Cases:
1. Amazon: global leader with thousands of Amazon Lockers in supermarkets, gas stations, libraries and shopping centers.
2. Decathlon: more than 170 stores in France with lockers for products of all sizes.
3. El Corte Inglés (Spain): Click & Collect with lockers in stores and associated points.
4. Home Depot (USA): lockers at the entrance for quick pickups, complementing the curbside service.
5. IKEA (Europe and APAC): 24/7 lockers in markets like Finland and Australia, and integration with partners like Tesco in the UK.
6. Bloq.it (Portugal): locker software provider, with clients like Leroy Merlin, Decathlon and Media Markt, present in multiple countries.
How to Successfully Implement BOPIS with Lockers:
1. Analyze and plan:
Evaluate volumes, product categories, seasonality and delivery times.
2. Design the user experience:
Integrate the BOPIS option in checkout, communicate benefits and send clear notifications with QR or secure codes.
3. Integrate technology:
Synchronize with OMS/WMS, secure APIs for locker management and monitoring.
4. Define location and flow:
Lockers in accessible, visible points with adequate signage.
5. Train the team:
Training to ensure efficient replenishment and customer support.
6. Measure and optimize:
KPIs such as pickup time, occupancy, additional sales and satisfaction.
Strategic Impact:
Beyond reducing costs and streamlining operations, BOPIS with lockers turns each delivery into a sales opportunity and an experience that strengthens the relationship with the customer.
In an increasingly hybrid retail environment, integrating online and physical channels with intelligent lockers is not an option... it's a strategic decision to compete today.
At iBOX, we take this trend to the next level with intelligent locker solutions adapted to each business vertical, flexible integrations and specialized support so that your BOPIS is a success case from day one.
